The Woman be hind the “Finicky” Standard
It started with a jar, a dream, and a refusal to settle.
In 2022, Jessica Gaddy founded Finicky Foods from a simple frustration: Why was it so hard to find pimento cheese that tasted like home? I wanted the zing, the texture, and the high-quality staples I grew up with—like Duke’s Mayo and Philadelphia Cream Cheese—without the plastic tubs & lackluster aftertaste.
I have always been finicky, and that personality trait sent me down the rabbit hole and helped start this business. I obsessed over the spice blends, sourced local ingredients, and committed to sustainable, recycled glass.
Identity in Ingredients
Sustainable Standard
The Evolution: From Savory to Sweet
As Finicky Foods grew at the Waxhaw Farmers Market, I knew that my "finicky" nature wasn't just reserved for cheese. It was applied to everything I created. The same discipline I bring to my morning yoga —a belief that how you do one thing is how you do everything.
The Finicky Bake Shoppe is the next chapter of that obsession. It’s the "sweeter side" of our brand, where I apply that same meticulous eye for detail to custom cookies, old-fashioned cakes, and boutique treats. I’m self-taught, driven by curiosity, and dedicated to a perfect bake.
“I’m building a brand that reflects a life well-lived—one that is balanced, intentional, and just a little bit finicky (okay, a lot finicky).”
Awe in the Details
Nostalgia You Can Trust
Beyond the Kitchen
When I’m not icing a custom cake or prepping jars for the Saturday market, you’ll find me hitting my fitness goals on the trails of Waxhaw or finding my center on a yoga mat.
I’m a founder, a baker, a photographer, and a neighbor who is finicky about skincare, food textures, and the joy you feel when you open a box of our treats.
Follow Our Journey
From the sweet & savory to a balanced personal life. Our online journey shares with you real, unplanned snippets of a busy artist attempting to live slow & intentional.
