The Woman be hind the “Finicky” Standard
It started with a jar, a dream, and a refusal to settle.
In 2022, Jessica Gaddy founded Finicky Foods from a simple frustration: Why was it so hard to find pimento cheese that tasted like home? I wanted the zing, the texture, and the high-quality staples I grew up with—like Duke’s Mayo and Philadelphia Cream Cheese—without the plastic tubs & lackluster texture.
I have always had a finicky personality, and that trait led me down the rabbit hole and the decision to start this business. I obsessed over the spice blends, sourced local ingredients, and committed to sustainable, reusable, recycled glass.
Identity in Ingredients
Sustainable Standard
The Evolution: From Savory to Sweet
As Finicky Foods grew at the Waxhaw Farmers Market, I knew that my "finicky" nature was being held back and I wanted to create more than just pimento cheese. The discipline I bring to my morning yoga also shows up in the Bake Studio — a belief that how you do one thing, is how you do everything. The "sweeter side" of Finicky Foods, where I apply the same curiosity of flavors & meticulous eye for detail but into custom bakes instead.
I’m excited for the joy you feel when opening a box of our treats!
“I’m building a brand to reflect a life well-lived—one with a balance of sweet & savory, vintage-inspired recipes with a rustic yet elegant flare.”
Awe in the Details
Nostalgia You Can Trust
Beyond the Kitchen
When I’m not obsessing over a custom cake or prepping market orders, you’ll find me enjoying life outdoors, dining with friends, hitting my fitness goals & finding my center on a yoga mat.
I’m a founder, a baker, a photographer, friend, and wife who is finicky about skincare, food textures, and finding the most efficient way to do just about everything.
Follow Our Journey
From the sweet & savory to a balanced personal life. Our social page shares real, unplanned snippets of a busy artist attempting to live slow & intentional.
